Last week the guest speaker was Tim Sharp, the Creative Director of Uniform, who reviewed my portfolio for Professional Practice. Tim presented the lecture with Erika, part of the Uniform team, in a really catchy way as they had a quiz game and it was very inspirational because of the variety of work and creative approach.
I was really impressed by the diverse processes they experiment before finding the right solution of the brief. As well I was surprised that the agency takes on all kind of projects that are completely new for them, so they extend their knowledge with each brief. I saw a variety of design styles, from sketchy to very sharp and bold designs, depending on the target audience.
One of my favourite projects was Scriball, is very creative, I like the use of colour and sketches, as well I think is very similar to my style for some projects, for example, the business plan, Switch. I love the animation is simple and it communicates the story very well.
In two weeks, I will have my placement with Uniform and I can’t wait for it! I hope that it will be a great opportunity to use and develop my skills.